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Elo Ugwu

Marketing Portfolio

EU

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About Elo

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I'm Elo, a creative and passionate digital marketer with a knack for social media. I love marketing because of the unlimited possibilities to showcase my creativity. I'm currently interning at Sky Society where I manage influencer campaigns, create content calendars, host virtual events, and more. In my free time, I express my creativity through painting, playing piano, acting and scriptwriting. I recently wrote a mockumentary pilot.


I graduated from York University with a degree in Interdisciplinary Social Sciences, allowing me to combine my strong knowledge of society with my marketing skills.


I also completed a Digital Marketing Nanodegree program to expand my expertise and gain hands-on experience in developing effective marketing strategies, implementing digital campaigns and conducting market research.

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These experiences taught me the importance of data-driven decision-making and creating compelling content to engage audiences.


I'm excited to bring my passion and innovative ideas to a dynamic marketing team and deliver high-quality results. Let's connect!

Marketing experience

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SEO & Copywriting

Social Media

Influencer Marketing

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Email Marketing

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Virtual Events

Content Creation

Skills & Certifications

guaranteed

Advanced Digital Marketing Certification

by Sky Society

guaranteed

Udacity Digital Marketing Nanodegree Certification

guaranteed

Google Analytics for Beginners

Certification by Google

Hubspot
Canva

SEO & Copywriting

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01

Blog Post

Wrote an SEO-optimized blog post titled "Listen Up: 5 Female-Led Digital Marketing Podcasts You Can't Miss!" using SEMrush with a 10% CTR, increasing traffic to the website. The post also ranks high on Goggle's first page

02

Press Release

Successfully wrote a press release for a Sky Society podcast episode, contributing to increased media attention and audience engagement.

03

Paid Ad

Created a paid ad story to promote the Sky Society Women in Marketing LinkedIn page and increase awareness

Social Media

02

Sky Society

Helped create content for the Sky Society Instagram, contributing to a MOM 34.5% increase in engagement rate.

01

HawtGirlsThatRead

Managed the Instagram page for this digital bookclub and increased brand awareness, follower count by 22.3% and got the club 30+ member sign ups.

Extras

Bookmark creation, posts were recognized by various authors, created a brand logo, scheme and aesthetic.

Influencer Marketing

01

Sky Society

Promoted Sky Society's Career Affirmation Journal on TikTok in collaboration with micro-influencers


Researched TikTok influencers within our target audience with appropriate engagement numbers and drafted an email outreach sequence

Email Marketing

01

Email Newsletter

Created and contributed to weekly newsletters by researching pop-culture trends, interviewing featured guest(s) and writing engaging copy.


Emails garnered an average open rate of 61.6%.


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Virtual Events

01

Spring Fling Blooming Success

Planned and promoted quarterly virtual event. Helped build Eventbrite landing page with a 26% conversion rate, encouraged attendee participation at event, and shared live content on Instagram.

02

HawtGirls Virtual Meeting

Created a virtual book club event for HawtGirlsThatRead members that became a recurring monthly event for girls to discuss books and build friendships. This increased book club engagement & led to 10 new sign ups due to members telling their friends about it.

Content Creation

01

HawtGirlsThatRead

Crafted engaging organic content for the brand's Instagram feed and stories, aiming to boost brand awareness, drive engagement, and increase the follower count. Through visually appealing posts, diverse content themes, interactive features, and optimized visibility, a wider audience was attracted, leading to increased likes, comments, and significant follower growth.

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Extras

Projects

01. Customer Journey Marketing Plan


02. Content Marketing


03. Facebook Campaign Evaluation


04. SEO Audit


05. Google Ads Campaign Evaluation


06. Display Ad Campaign Evaluation


07. Email Marketing

01

Udacity Marketing Portfolio

Conducted evaluations on Facebook Ads and Google Ads, developed target personas, established marketing objectives and KPIs, and executed social media campaigns. Additionally, I successfully managed email marketing campaigns, monitored brand SEO, and offered keyword suggestions. I gained practical experience through hands-on projects and compiled a comprehensive portfolio showcasing my expertise.

EloUgwu

Let's

work together!

elougwu@outlook.com


+1 (647) 901-5682


Toronto, ON